Introducing Activity Alliance, previously known as The English Federation of Disability Sport (EFDS), the rebrand comes as the charity celebrates it’s 20th anniversary year.
Commenting on the new name, Barry Horne Chief Executive said:
“We are the same team with the same passionate focus on disability, inclusion and sport, but with an exciting new name and image. Through our work with amazing people and influential world-renowned activity programmes for disabled people, we know the time is right for us to embrace this change.
“Activity Alliance brings our members, partners and disabled people together to make active lives possible. Collectively, we continue to challenge perceptions and change the reality of disability, inclusion and sport.”
A brand identity has been developed to support the organisation’s new name and wider remit, which is being introduced a few months ahead of the charity’s 20th anniversary in September.
The change follows a thorough strategic review that included research about the charity’s purpose and its impact. As part of the review, the charity carried out stakeholder consultations with staff, member organisations, disabled people and partners.
Find more information on Activity Alliance on our refreshed website www.activityalliance.org.uk